Analytics Firms Respond To Google
Once Google discarded the Urchin label, renamed the service Google Analytics, and ended the fees it charges, several firms felt the ripples of the search engine company cannonballing into their swimming pool.
Though San Diego-based Web Side Story pointed out its core business is in five-figure sales of its analytics software to large enterprises, investors responded to the Google Analytics announcement by pushing shares of the company down in afternoon trading.
One analytics market leader, WebTrends, noted Jupiter Research’s observation on how Google’s entry “may change the Web analytics landscape and affect the analytics vendors long-established in the space.” The company provided a comment from its CEO and president Greg Drew today:
An executive from another analytics firm was downright sanguine about Google freeing its product:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.