@AmexSync Account, Over a Million Coupons ClaimedBy: Heather Campobello - March 12, 2012
Amex and Twitter partnered up and launched @AmexSync Account (a Syncard campaign) five days ago. The Syncard is a greener way to super coupon; it allows American Express Card carriers to sync their card with Twitter, tweet with special hashtags to claim the offer, and save big when they make certain purchases on store or online with their synced Card.
The following video shows you how you can sync, tweet, and save:
Over millions of digital coupons have been claimed in the past days, in fact, the Syncard campaign has been so successful that partners like McDonals and Whole Foods have decided to increase their cap offerings to meet demands.
A representative for American Express stated that the Twitter coupons have exceeded expectations and is doing even better than their Foursquare initiative that followed a similar platform.
Perhaps the days of sifting through dozens of newspapers to find valuable coupons are over. Elizabeth Rutledge, Amex’s EVP of global network marketing and information, later told ClickZ via an email: “Already, millions of Twitter users are engaging with and receiving special offers from the brands and retailers they care about…In digital, and especially mobile, the simplicity and non-clunkiness of the user experience is key.”
Many people have been putting their scissors away and opting instead to join e-mail clubs to receive special deals directly from merchants, but forms of value shopping like Syncard may be gaining on special e-mail offers. Syncard is very successful because it caters to immediate gratification – no more waiting for e-mails from fast food chains for that free burger or shake, if you possess a qualifying American Express Card then you can save big within a few days without killing trees.
ClickZ provides examples of the different offers that have been available during the past five days: “By tweeting hashtag #AmexWholefoods, consumers receive $20 off purchases of $75 or more at the natural foods market made with their Amex cards. McDonald’s is offering a $5 discount through its #AmexMcDonalds hashtag. Best Buy, FTD, Zappos.com, Century 21 department stores, Gulf Oil, Cheese Factory, FexEx Office, Sports Authority, Seamless.com, and Ticketmaster are other launch partners in the effort.”