Americans Internet Usage Increases

    November 24, 2008

The U.S. usage of TV, Internet and mobile continues to increase, in the third quarter the average person who used the Internet was online 27 hours a month, mobile users spent three hours a month watching mobile video and TV viewers watch approximately 142 hours of TV in one month, according to Nielsen’s "A2/M2 Three Screen Report."

Americans Internet Usage Increases

"Americans keep finding more time to spend with the three screens," said Susan Whiting, vice chairperson for The Nielsen Company. "TV use is at an all-time high, yet people are also using the Internet more often — 31% of which is happening simultaneously."

People who report timeshifting activity spend 6 hours, 32 minutes per month watching timeshifted TV, which is more than double the amount of time they watch online at 2 hours, 31 min per month.

Men are more likely than women to watch video on mobile phones, while women are more likely than men to watch video on the Internet.

In the third quarter there was plenty of online video content with events such as the Olympics, Major League baseball games, the political conventions and debates, and the financial crisis. Online video usage grew steadily in the third quarter.

Online audiences, including those using video will continue to grow.

The average monthly time spent viewing mobile video increased 11 percent, from 3 hours, 15 minutes, 3 hours, 37 minutes between 2Q 2008 and the 3Q.

"Our numbers show that TV remains the dominant choice for most Americans, yet timeshifting as well as videos on the Internet and on mobile phones, continue to be the trends to watch," said Whiting.