Americans Continue to Watch Even More Video
Research from Nielsen’s Three Screen Report show that shows that Americans are watching more television than ever, and web and mobile video are increasing as well. No surprise there.
The average American watches about 153 hours of TV per month at home. This is an increase of 1.2% from last year. 131 million Americans watch video on the web, and on average, they watch about 3 hours of video online each month between home and work.
13.4 million Americans watch video on mobile phones. On average, they watch about 3.5 hours of mobile video per month. Take a look at these charts from Nielsen:
It all points to Americans watching more video altogether. Online video in particular has seen a 13% increase in the first quarter of the year. Nielsen attributes this to strong brand marketing and large media events including the Presidential Inauguration, the Super Bowl, and March Madness.
"With broadband levels increasing in the U.S., online video audiences will continue to grow as consumers begin to upgrade their PCs to support increased video consumption," says Nielsen.
Mobile video has increased by a whopping 52% from a year ago. This is attributed to an increase in available mobile content and the rise of the mobile web as an option.