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Americans Continue to Watch Even More Video

That Goes for TV, Web, and Mobile

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Research from Nielsen’s Three Screen Report show that shows that Americans are watching more television than ever, and web and mobile video are increasing as well. No surprise there.

The average American watches about 153 hours of TV per month at home. This is an increase of 1.2% from last year. 131 million Americans watch video on the web, and on average, they watch about 3 hours of video online each month between home and work.

13.4 million Americans watch video on mobile phones. On average, they watch about 3.5 hours of mobile video per month. Take a look at these charts from Nielsen:

Video Watching

It all points to Americans watching more video altogether. Online video in particular has seen a 13% increase in the first quarter of the year. Nielsen attributes this to strong brand marketing and large media events including the Presidential Inauguration, the Super Bowl, and March Madness.

"With broadband levels increasing in the U.S., online video audiences will continue to grow as consumers begin to upgrade their PCs to support increased video consumption," says Nielsen.

Mobile video has increased by a whopping 52% from a year ago. This is attributed to an increase in available mobile content and the rise of the mobile web as an option.

Americans Continue to Watch Even More Video
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  • http://www.dataflurry.com Joel McLaughlin

    Wow, those are some interesting facts – it appears that the trend isn’t going to reduce for quite some time. I am sure that as more companies and websites implement video, these facts will only increase.

  • http://www.seo.india-designers.net Subhash

    The popularity on online videos website is increasing day by day. The future of the online video sharing website looking bright.

  • http://www.chickencoopplan.net chicken coop plans

    People today find any means of relaxation. Especially now, we are all facing so many problems. At least, watching tv or watching video on internet can give us few minutes or hours of our day to escape from all of our problems.