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Americans Blogging Habits

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Eight out of 10 Americans know what a blog is and close to half have visited blogs, according to a survey from Synovate/Marketing Daily.


Americans Blogging Habits
Americans Blogging Habits

"Eight percent of Americans currently have their own blog," said Tom Mularz, senior vice president at Synovate. "This is surprising given that a few years ago hardly anyone knew what a blog was."

Loyalty to specific blogs is relatively strong with 46 percent of blog readers reporting that they visit the same blogs regularly compared to 54 percent who search for new or different blogs.

Awareness and usage of blogs, along with people writing their own correlates to age, with younger people being more active. Close to 90 percent of people ages 25 to 34 know what a blog is, compared to 65 percent of those 65 and over. Seventy-eight percent of those ages 18 to 24 who are aware of blogs have visited a blog, compared to 45 percent of older Americans.

The survey found that there are more women bloggers than men, with 20 percent of American women who have visited blogs have their own versus 14 percent of men.

When it comes to reading blogs 39 percent read them less than once a month, another 28 percent visit them monthly, 15 percent visit them daily and 5 percent read them several times a day.

While blog usage continues to grow, so does its potential as a marketing tool. Forty-three percent of blog visitors said they had noticed advertising on blog sites, increasing to 61 percent among those ages 18 to 24. Around one-third of readers have clicked on an ad while reading a blog.

Even though people are spending more time with blogs they are not replacing other media. Only 13 percent of blog readers said they spend less time with other forms of media (newspapers, television, radio) since they started following blogs.

"Because anyone can start one anytime, blogs are not necessarily seen as legitimate information sources despite the fact that some bloggers are experts in their area," said Mularz. "However, as their prominence and influence continues to rise, this could certainly change."

When questioned about the kind of information they get from blogs, 65 percent said they get opinions, 39 percent get news and 38 percent get entertainment.

On the main reason people read blogs, close to half said they find blogs entertaining, and another 26 percent read them to learn about hobbies or other areas they are interested in.

Americans Blogging Habits
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  • http://www.freshpressmedia.com/blog James O’Connor

    Mike! Thanks so much for this information! I’m just writing a post on my blog (http://www.freshpressmedia.com/blog) about the trend of print media publications launching blogs as a form of publishing. It seems interesting that a few of the smaller mags that have faced financial difficulties have not folded entirely, but flipped to a 100% web presence while trying to get thier ducks in line to go back to print again.

    Based on your research though, do you think that people will continue to buy magazines if they are having access to a majority of the content in blog form?

  • http://intelligenttravel.typepad.com/ Marilyn Terrell

    @James: don’t you think the answer is that blogs can provide content to augment a magazine, and to attract new readers? That’s what we’re hoping to accomplish with our magazine’s blog, Intelligent Travel. We provide different and more immediate content than is found in our magazine, National Geographic Traveler, which comes out eight times a year. Our magazine runs longer narratives with lots of gorgeous photos; our blog runs short, newsy stories with the possibility of a conversation with readers. I think the two media can complement each other.

  • http://www.itsmyitaly.com Timothy Allard

    This was a very nice article. It is interesting to see this data and how people utilize blogs and behaviors they have with them. I do have a question going through my head.

    About 90% of the people I know who have a blog, have more than one. It would be interesting to see what blogs people have in a way of topic. e.g. Is one a personal blog and one is an industry blog? is one a personal and one is a hobby blog? How many people have three or more blogs?

    Just some thoughts in my head!
    -Tim

  • Bobbyno

    Wow. This is great. I have a blog. Read my blog. Thank you for showing the world that bloggers will be heard. I am blogging about this article right now. Please go read my article about this article. No need to create new content. We have blogs. Blogs blogs blogs. 90 of Americans have heard of the KKK. That makes them relevant and good. Blog blah blah. Whatevs.

  • http://www.albrightstoddard.com Las Vegas Attorney

    It would be interesting to know of all the bloggers out there who updates it more faithfully.  I’ve seen lots of blogs die out after only a couple months – blogs are more work than most people realize.

    Just my two sents ;-)

    Mark

  • http://forums.usanetwork.com/index.php?showuser=75445 Kate

    I read the whole article and found some great points mentioned over there. Good Job.

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  • http://www.divorceattorneysofnj.com/ Jim in New Jersey

    And I think it was a good decision. Our old site was static and hard to update so we almost never changed anything. And as for the value of other blogs, they contain such valuable niche information that they have become required reading if you want to keep up with cutting edge tactics in your field.