American Airlines said today it is launching the “Mobile Million Sweepstakes” to promote the recent release of its Android application.
The sweepstakes will give one grand-prize winner a million American Airlines AAdvantage miles. In addition American will give away one Barnes & Noble Nook Color for 30 days to 30 people, for downloading the free app.
The sweepstakes runs through April 28 and users can install the app on their Android devices, watch the video and register through the pop-up that appears. People who have the American Airlines Android app can enter the sweepstakes by updating the app, and non-Android users can enter via an online entry form.
“Mobile technology is of growing importance to our customers, and can improve a customer's travel experience by putting control of the flow of information right in the customer's hands," said Rick Elieson, Managing Director – American Airlines Interactive Marketing.
"We know our customers rely heavily on their mobile devices when they travel, and beyond checking in or getting gate information, it is increasingly the way in which customers connect with American Airlines.”