Amdocs buys defunct CRM firm

    March 21, 2003

Software maker Amdocs has paid $5 million to purchase the assets of Xchange, a former contender in the customer relationship management software market.
The cash acquisition, announced Wednesday, gives St. Louis-based Amdocs a set of programs from Xchange for streamlining marketing campaigns. The deal also calls for Amdocs’ Clarify division to support about 100 Xchange customers, including Allstate, Staples and Fidelity. Ten former Xchange employees will become part of Amdocs’ staff.

Xchange, based in Boston, closed its doors last month after a financing plan to take the publicly traded company private fell through. Competitors in the marketing software arena include Chordiant Software, DoubleClick, Epiphany, NCR Terradata, SAS and Unica.

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