The best TV show about advertising of all time (to be fair, I haven’t seen many others) returns on April 7. AMC announced the news on Wednesday, and now, the network has released a handful of new cast photos from the upcoming season.

It will be interesting to see if the show can generate another vial hit this season on par with that of last season’s Fat Betty Draper.

Credit for all photos: Frank Ockenfels/AMC (via blogs.amctv.com)