Amazon’s Indie Games Store Is Open For BusinessBy: Zach Walton - June 6, 2013
Indie gaming is becoming increasingly more important as AAA titles become less frequent. Valve, Sony and Nintendo have all jumped on board the indie gaming bandwagon, and now Amazon has thrown its support behind it as well.
Amazon announced today that it’s opening an indie games storefront on its site. In Amazon’s own words, it’s all about increasing discoverability:
The Indie Games Store is a dedicated storefront designed to specifically help indie game developers with promoting their PC, Mac, and browser-based games while helping gamers discover a large and growing selection of innovative indie games.
You will realize this is only a good thing if you’ve ever browsed Amazon’s digital game catalog. Before, everything was lumped together into one storefront and some great indie games were pushed to the very back. Now these titles have their own storefront where consumers can more easily find interesting and unique titles.
As with most major product launches, Amazon will be offering a number of promotions to those who buy indie games from its new store:
Amazon is still trailing behind Steam when it comes to digital distribution, but it’s quickly becoming a major player in the space. Moves like this only further cement Amazon as one of the premier destinations for digital game downloads. At this point, I wouldn’t be surprised if Amazon released a desktop app to directly compete with Steam and Origin.