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Amazon To Take On AdSense?

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Chris Beasley says Amazon has contacted him about putting contextual, non-product related third party text advertising on his website.

According to Chris, Amazon has been contacting members of its Associates program to beta test this new service, designed to compete with Google AdSense, and replace the Google ads on some of Amazon’s sites.

When I first heard about this I thought it’d be Amazon product listings displayed in an Adsense-like way and I figured it’d analyze your content for for products to serve, but they’d be Amazon products. Turns out I was wrong, they want their own contextual advertising network.

On the phone last night it was explained to me that this is more or less an Adsense clone, meaning third party sponsored links, not Amazon links. It is known that Amazon currently get’s sponsored links for their own sites from Google, but apparently they wish to take out the middleman and break out on their own. Amazon realizes that if they want to compete as a major Internet destination, not just an ecommerce site, they need to capture a larger chunk of the online advertising revenue.

Amazon could certainly take its huge Associates network, which may challenge AdSense in size, and certainly has broken in the blogosphere as deeply as Google has, and convince a huge portion of that network to use its ads instead of Google’s. This would work especially well if Amazon delivered ads that bloggers could use, as opposed to the “blog” and “rss” ads every stupid blog suffers with.

(via Threadwatch)

Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.

Amazon To Take On AdSense?
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