Amazon Shows What People Bought (and Wanted) Most in 2010

    December 30, 2010
    Chris Crum

Amazon released its "Best of 2010" lists today, which list the bestselling, most-wished-for, and most popular gift products of the year. 

Kindle Dominates Electronics

It’s been a good year for Amazon’s own Kindle, as it was the bestselling product of the year, as well as the most wished for and the most popular gift, in the electronics  category. "The Girl with the Dragon Tattoo" was the bestselling Kindle book, and the most wished for Kindle book. Interestingly enough, George W. Bush’s "Decision Points" was the most popular gift Kindle book. 


In the Wireless & Accessories category, the Samsung Captivate Android Phone (AT&T) was the bestselling product. The most wished for was the LG KP500 Cookie Unlocked Phone. The most gifted was the Nokia N900 Unlocked Phone/Mobile Computer. 


In computers, the Apple MacBook Pro 13.3-Inch Laptop was the bestselling and the most wished for. The Toshiba Satellite TruBrite 15.6-Inch Laptop was the most gifted. 

MacBook Pro is a big seller in 2010


Microsoft should be happy (and Google not so much), as Microsoft Office 2010 Home & Student was the bestselling and most wished for product in software. Adobe Photoshop Elements 9 (Win/Mac) was the most gifted. 


In movies, "The Blind Side" was the bestselling DVD, and Sherlock Holmes was the bestselling in the Video on Demand category. Meanwhile, Inception was the most wished for DVD (it’s been out for a much shorter amount of time than the Blind Side), and "Dexter: The Fourth Season" was the most wished for in Video on Demand. Toy Story 3 was the most popular gift movie. 


In music, "The Gift" by Susan Boyle was bestselling (also most gifted),  "Speak Now" by Taylor Swift was the bestselling MP3 Album (also the most wished for in music). The bestselling MP3 song was  "I Gotta Feeling" by The Black Eyed Peas.


In the video games category, Call of Duty: Black Ops was the bestselling and most wished for, but Just Dance 2 was the most gifted. 

The Rest

It looks like Santa was checking the kids’ wishlists, as LEGO building sets were both the most wished for and the most gifted item in the toys category. 

You can get a look at the complete lists here. They show a lot more categories, like Books, Home, Garden & Pets, Grocery, Health & Personal Care, Beauty, Baby, Clothing & Accessories, Shoes & Accesories, Jewery, Watches, Sports & Outdoors, Home Improvement, and Automotive. 

While Amazon is only one online retailer, it is the largest, and these lists should paint a pretty good picture of what people have been buying and wanting in 2010.