Amazon Seller Holiday Deals Program Goes Global

Chris CrumeCommerce

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Last year, Amazon gave Marketplace sellers a chance to have their products appear on high-traffic holiday deal pages on Amazon.com throughout the holiday season. This year, the company is opening up such opportunities to more sellers around the world.

Deals from sellers will be featured on holiday deal pages like the Amazon Today's Deals page, the Black Friday Store, the Cyber Monday Store, and other high-traffic site features. This will happen in the U.S., the EU, China, Japan, India, and Canada.

“It’s a huge benefit to customers during the holidays to have millions of small and mid-sized businesses from around the world selling on Amazon,” said Peter Faricy, VP for Amazon Marketplace. “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It’s now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world.”

"The sales spike from our deal earlier in the year was so fast, it was beyond our imagination. Customers rushed to the deal page and within minutes our inventory disappeared. For our upcoming holiday deals, we are preparing to have triple the inventory level available to meet high customer demand,” said Darwin Deng, President for Patozon.

According to Amazon, Amazon sellers experienced record growth during the holiday season last year. On Cyber Monday alone, over 13 million units were ordered worldwide from sellers of varying sizes. This was up 50% year-over-year.

Image via Amazon

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.