Amazon has just added "hundreds of thousands of songs and hundreds of prime playlists" to their nascent streaming service Prime Music, saying that the new tracks will consist of new material from entirely new-to-the-service artists, as well some additional stuff from artists already part of the Prime perk.
Amazon Prime Music launched after months of rumors last month, offering around a million free tracks for Amazon Prime members. It doesn't offer the most recent pop hits – in fact, anything newer than six months old or so isn't on there. Prime Music also launched without a deal with the largest record label in the world – Universal Music Group.
Today's additions, while plenty, don't do much to change those two hindrances.
Amazon names some specific additions to the catalog:
David Guetta, Al Green, Miles Davis, Kendrick Lamar, Linkin Park, Shakira, Deadmau5, Ella Fitzgerald, Edward Sharpe & The Magnetic Zeros, Neil Young, DJ Snake & Lil Jon, Young the Giant, A$AP Rocky, Elvis, Oasis, Kacey Musgraves, Ray Charles, Panic! at the Disco, Wyclef Jean, Nick Cave and The Bad Seeds, Skrillex, John Coltrane and many more...
Some good stuff, clearly – but no big names like Katy Perry or Kanye West (the Universal thing again).
“The response we’ve had to Prime Music has far exceeded our expectations and we’re excited to make Prime Music even more valuable for Prime members,” said Steve Boom, VP of Digital Music for Amazon. “Prime Music was introduced just over a month ago and we’ve already significantly expanded the Prime Music catalog. Prime members have been telling us how much they love Prime Playlists, so we’re also pleased to offer hundreds of great new playlists to make it easier to enjoy the best of Prime Music.”
That's the second time we've been told how much Prime Music has exceeded Amazon's wildest dreams. I'm starting to think that Amazon went into this thing with some pretty low expectations.
Or at least a good dose of realism. At its current stage, Amazon Prime Music isn't built to be a "Spotify killer" or anything like that. Spotify boasts well over 20 million songs, while Amazon Prime Music only offers some number over a million (and less than two). It's a dangling carrot, one meant to help Amazon both acquire and maintain Prime subscribers after the service's recent price hike. It could develop into something more in the future, but in order to do that, Amazon is going to have to secure some bigger licensing deals.
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