Not to be outdone, Amazon is also expanding its streaming video services to Japan.
Netflix recently confirmed that it will officially launch in Japan – its first Asian country – on September 2nd. Now, Amazon has announced that it will also launch its Prime Instant Video offering in Japan in September.
This will be only the fourth country in which Amazon offers free Prime Video streaming to Prime subscribers (the US, UK, and Germany).
“As we’ve shown with the launch of Prime Video in the U.S. and around the world, we are investing significantly to bring high-quality, local and popular programming to Prime members, and our customers in Japan should expect the same investment,” Jasper Cheung, president of Amazon Japan, said in a statement. “We’ve been offering videos and DVDs in Japan for 15 years — we know the entertainment customers want — and we plan to deliver it with Prime Video, all at no additional cost.”
Amazon has offered Prime services in Japan for a decade, but this is the first time it's adding Prime Instant Video to the package.
“We are passionate about making distinct, exclusive entertainment that will become Prime member’s next favorite TV show or movie, and we know Prime members in Japan will love what we introduce just for them," said Amazon Studios VP Roy Price.