This has been Amazon's 20th holiday shopping season, if you can believe that. The company announced that it also saw record growth for Amazon Prime memberships. Over 10 million new members tried Prime for the first time, and Amazon's Prime and Free Shipping offerings saved customers over $2 billion in shipping fees this holiday season, according to the company.
“We are excited to welcome more than ten million new members to Amazon Prime this holiday season, who benefited from unlimited Free Two-Day Shipping on their holiday gifts. Prime members can also borrow more than 700,000 books, listen to one million songs and hundreds of playlists, save unlimited photos and watch tens of thousands of movies and TV episodes including the Golden Globe nominated show from Amazon Studios, Transparent,” said CEO Jeff Bezos. "We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.”
In case you missed it, Prime Now is a new delivery service, which the company launched in New York, enabling customers to get one-hour delivery. In terms of making Prime better, Amazon has certainly been focused on that a lot over the past year, frequently adding various perks.
“Customers continue to save money shopping on Amazon,” said Jeff Wilke, Senior Vice President, Amazon.com. “This holiday season, Amazon shoppers saved billions through free shipping, and even more through our low prices. We are especially excited that 10 million new customers tried Amazon Prime for the first time.”
Amazon shipped to 185 countries this holiday season. About 60% of customers used a mobile device, with more turning to mobile the closer to the holidays it got.
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