Amazon wants your kids to grow up knowing more about the fields of science, technology, engineering, and math. The online retailer has just launched a dedicated marketplace for STEM toys for kids of all ages.
"STEM toys encourage kids to develop skills in the core disciplines of science, technology, engineering, and math," says Amazon on its new page. "We chose these toys because they have clear goals and encourage kids to learn STEM skill while having fun."
Some featured products include LEGO sets, Roominate systems, modular robotics kits, light circuit kits, LightUp Edison kits, a Solar System planetarium, and remote control machines. On the page, you can filter toys by age (Preschool, 5-7 year, 8-11 years, and 12+ years) or by Amazon's own editor picks.
Of course, promoting STEM values is a noble cause, but Amazon isn't just doing this for the sake of young minds. According to TechCrunch, "the retailer notes that not only are STEM toys a 'hot trend' in education, but they were also the second-most visited section and the second highest in terms of sales volume on Amazon’s 2014 Holiday."
STEM is hot right now, in other words.
In other Amazon-specific storefront news, the company just launched a dedicated destination for Shark Tank stuff and other "up-and-coming products" called Amazon Exclusives.