Amazon Now Allowing Customers To Rate Its Packaging

    August 26, 2009

Last November announced its initiative called "Frustration-Free Packaging" aimed at reducing the amount of packaging materials and making them easier for customers to open.

Now the company has added two new features allowing customers to provide feedback on both Amazon’s and manufacturer’s packaging. Customers can now rate Amazon’s packaging on a four-point scale ranging from "too small" to "way too big."

The information is then used to improve the way Amazon ships products to customers. Customers can also rate how easy it is to open the manufacturer’s original packaging, ranging from "very difficult" to "very easy."

Amazon has also introduced the next phase of its Frustration-Free Packaging initiative, and offers items from electronics manufacturers Kingston and Monster in easy-to-open, environmentally friendly packaging.

"Kingston strives to be as eco-friendly as possible and we’re proud to be a part of Amazon’s Frustration-Free Packaging efforts," said David Sun, co-founder and chief operating officer, Kingston.

"The majority of Kingston memory products that are sold on come in easy-open, recyclable cases that are just slightly larger than the products themselves, and we’ve even reduced the size of the product guide to fit this smaller package."