Amazon Now Allowing Customers To Rate Its Packaging

Part of its Frustration-Free Packaging initiative

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Last November Amazon.com announced its initiative called "Frustration-Free Packaging" aimed at reducing the amount of packaging materials and making them easier for customers to open.

Now the company has added two new features allowing customers to provide feedback on both Amazon’s and manufacturer’s packaging. Customers can now rate Amazon’s packaging on a four-point scale ranging from "too small" to "way too big."

The information is then used to improve the way Amazon ships products to customers. Customers can also rate how easy it is to open the manufacturer’s original packaging, ranging from "very difficult" to "very easy."

Amazon has also introduced the next phase of its Frustration-Free Packaging initiative, and offers items from electronics manufacturers Kingston and Monster in easy-to-open, environmentally friendly packaging.

"Kingston strives to be as eco-friendly as possible and we’re proud to be a part of Amazon’s Frustration-Free Packaging efforts," said David Sun, co-founder and chief operating officer, Kingston.

"The majority of Kingston memory products that are sold on Amazon.com come in easy-open, recyclable cases that are just slightly larger than the products themselves, and we’ve even reduced the size of the product guide to fit this smaller package."

Amazon Now Allowing Customers To Rate Its Packaging
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  • http://www.homesolarpowersystems.org Home Solar Power Systems

    Nice idea and Amazon should have done it long back. May be they were more conscious with the safety rather than difficultly faced by the customer to open the box. There should again be certain limits on the extent of choosing of the product packaging with respect to the type of product. i.e., you cannot use simple packaging for Fragile products.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Wow!! Good option for the customers to offer their feedback. Meanwhile nice Idea for Amazon to improve their packaging service.

  • http://queengems.ecrater.com Queenshop

    I agree the Amazon’s idea to rate the package. The sellers can get the feedback about theirs packaging as they don’t know how the package is when it arrives customers. Meanwhile, It’s not easy to find the proper package for each item. With the rating, the sellers can improve their better packing.

  • http://www.videoeditormac.com/ Video Editor for Mac

    That means Amazon regard user’s feeling.

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