Amazon has announced two separate deals for exclusive streaming rights to content. It has added to its PBS relationship, adding exclusive subscription streaming for Mr. Selfridge, and is also entered an exclusive licensing agreement with film studio A24, which has produced films like Spring Breakers and The Bling Ring.
Already in effect, Amazon Prime Instant Video is the only subscription service offering Mr. Selfridge, a Masterpiece title.
“Our Prime customers have an appetite for Masterpiece, as evidenced by the undeniable success of Downton Abbey—which is the all-time most watched series on Prime Instant Video,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “Mr. Selfridge is another great Masterpiece show that our customers love and we are excited to add it to our growing list of exclusive programming in Prime Instant Video.“
Amazon already has similar rights to Downton Abbey and other Masterpiece titles as well as NOVA, Ken Burns documentaries and some PBS Kids shows.
The deal with A24 is a multi-year one, and makes Prime Instant Video the exclusive premium subscription home for all current and forthcoming A24 titles.
“We are always looking for new ways to bring our Prime Instant Video customers, unique, exclusive movies and TV that we think they will love,” said Beale. “As always, we monitor DVD and digital sales very closely and A24 movies such as Spring Breakers and The Bling Ring are exceptionally popular among our customers. This new deal with A24 allows us to offer those same titles to our Prime Instant Video customers soon after they are released on DVD and Blu-Ray and at no additional cost.”
“As an independent film distributor, our relationship with Amazon Prime Instant Video marks the next generation in output deals. It speaks to the larger shift in customers’ consumption habits,” said Matthew Bires from A24. “Not only can we share our content with an engaged audience, we have access to better analytics to monitor the films’ reach. Amazon is an extremely innovative and entrepreneurial company and the scope and dynamism of the platform is incredibly exciting for our films.”
Last week, Amazon launched its first original series Alpha House, which quickly become the most-watched show on Amazon. On Friday, it will debut it second, Betas.
Image: Spring Breakers (YouTube)