Amazon announced #AmazonWishList, which enables users to add items to their Amazon Wish List right from Twitter. If you see a Tweet with an Amazon product link in it, you can just add that hashtag to a reply, and the product will automatically be added to your Wish List.
“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, Director of Social at Amazon. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting.”
While Twitter itself is dabbling in e-commerce, Amazon has been ahead of the curve in some aspects. This launch follows one in May that saw Amazon letting customers add items to their cart with the #AmazonCart hashtag.
Amazon explains, "Building on the recent launch of #AmazonCart, customers who have already connected their Twitter and Amazon.com accounts will be notified with a reply Tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their Wish List. Customers who have not connected their Twitter and Amazon.com accounts will receive a reply Tweet asking them to connect their accounts to enable the new feature."
You can go to amazon.com/social to edit connection preferences.
Amazon says that last year, fifty items were added to Wish Lists every second, with one in three customers using the feature. The addition of the hashtag functionality should only serve to build those numbers up.
Twitter announced its own "Buy" button earlier this month, though it's still in the testing phase.
Image via Twitter