Amazon Launches Pages And Posts For Brands
Amazon has “Pages” for brands now. These come with custom URLs, the ability to post messages across Amazon and Facebook, and their own analytics.
TechCrunch’s Ingrid Lunden reports that the company is quietly pushing these out, though the analytics are “currently limited to how well brands’ Amazon-led efforts are performing.”
The offering, from Amazon Marketing Services, is free to brands and individuals, who can set up URLs in the following format: amazon.com/brandname. Lunden points to a helpful FAQ page.
Amazon says, “Amazon Pages and Amazon Posts are self-service products that power the digital marketing activities performed by brands and agencies to reach out to their customers. An Amazon Page is a brand-specific web page at Amazon.com that functions as a custom landing page where you can drive traffic. You compose Amazon Posts that appear on either your Amazon Page or your Facebook page or both. Amazon Analytics supports these products by making use of Amazon’s IT infrastructure, analytical insight, and expertise in digital marketing to present a wide variety of usage metrics by page, post, and social channel.”
This would be another factor for some brands to consider when assessing how much effort to put into their Facebook presences. There is some question about this, as Mark Cuban has been talking about focusing efforts elsewhere, frankly with some pretty good reasoning.
Amazon says the main benefits of a personalized Amazon Page are that you extend your reach to Amazon customers and encourage immediate sales through a familiar purchasing environment.
“Using Amazon Posts and Pages, you receive detailed ecommerce metrics through Amazon Analytics—insights that you can transform into well-informed posts that help drive your business objectives,” the company says. “Learn the impact of every post and page on a daily basis, by click-through rate, purchasing index, and more. Based on Amazon Analytics, you can then design well-directed posts to help increase your brand’s sales and presence with Amazon customers and Facebook users.”
There is no limit to how many posts you can create per day. There’s a user guide on how to use Pages and Posts here (pdf).