Amazon.com said today it has begun to sell groceries in the UK and will offer brands such as Kraft, Nestle, Pepsi and Proctor & Gamble.
Amazon said it will offer over 22,000 products including Pampers, Ariel, Uncle Ben's, Dolmio, Schwartz, Kenco, Carte Noir, Walkers, and Oreo as well as pet products from Bakers and Purina One. Amazon will be competing with Tesco, J Sainsbury, and Ocado.
"Amazon.co.uk's aim is to be the place where customers can find and discover any product they want to buy online, and with the introduction of this new store there are thousands of household, niche, ethnic and international grocery items, all available at the click of a button," said James Leeson, director of Grocery at Amazon.co.uk Ltd.
"With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered directly to customers' doors."
Amazon said its grocery store will offer a large selection of international, and specialist items from organic, kosher, gluten free, sugar free and vegan products.