As expected, Amazon has just announced its biggest international launch ever.
Amazon is expanding its operations in Mexico, launching retail and marketplace offerings in the country. The new hub for Amazon in Mexico is Amazon.com.mx, and there you'll find a welcome letter from CEO Jeff Bezos.
"Our mission is to be the most customer-oriented on the planet where you can find a wide selection of products at low prices, fast and efficient shipping, as well as a safe and convenient experience of purchase in the company you can trust. We are eager to fulfill this promise in Mexico," says Bezos.
Until now, Amazon only sold e-books in Mexico. Now, Amazon is operating a physical goods store in the country. According to the company, the Amazon Mexico launch features more product categories than any other international launch in the company's history.
Amazon is offering free shipping on all orders fulfilled by the company that are over 599 pesos.
“The expansion of Amazon.com.mx represents Amazon’s biggest international launch ever,” said Juan Carlos García, Country Manager for Amazon Mexico. “With convenient and secure payment options and fast delivery, our goal is to deliver a world-class shopping experience for customers in Mexico.”
Of course, as this is a full-fledged launch, Amazon has also announced the availability of 'Selling on Amazon' and 'Fulfillment by Amazon' for businesses in Mexico.
"Mexican businesses and online sellers can list their merchandise at no cost on Amazon.com.mx and reach customers across Mexico and internationallyFulfillment by Amazon (FBA) service in Mexico will help sellers take advantage of Amazon’s world-class fulfillment and customer service expertise," says the company.
“Our goal is to make selling on Amazon.com.mx as simple as possible, whether you’re a local business new to ecommerce or an established business looking to grow sales in a new online channel,” added Pérez-Duarte. “With Fulfillment by Amazon, we do the heavy operational lifting so sellers can grow their business by focusing on core functions like sourcing new products or operating their brick and mortar stores.”