Amazon Launches Clickriver

    November 3, 2006

Amazon’s realized that it’s about time it launch its own sponsored search product for With the beta launch of Clickriver Ads, Amazon will offer pay-per-click advertising using the “bid + performance” model made popular by Google and soon to be adopted by Yahoo.

    Clickriver Ads provides the opportunity to advertise services and products that complement the selection on, via sponsored links that display on search result pages and product detail pages. With this advertising program, you can engage online shoppers during the entire shopping experience – as they shop, browse and search on

    We welcome service providers of all types to apply to join the Clickriver beta – in travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, photo printing and more. We also welcome retailers, who want to advertise products that complement those sold on, to apply.

The technology is being powered by Amazon’s unit and the ads will still appear alongside other 3rd party sponsored ads. If you’re one of the lucky ones to be accepted to join the beta, let us know what you think of it.

Via John Battelle.



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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at