Amazon Introduces PayPhrase

Amazon.com has introduced "PayPhrase," a new shortcut for making purchases at the online retailer and other websites.

PayPhrase works by allowing users to choose their own phrase along with a PIN and then set up their shipping information, which is stored at Amazon.

Amazon customers can use PayPhrase to make purchases at any websites that offers Checkout by Amazon, such as DNKY, Patagonia, Buy.com and J&R Electronics.

Amazon says PayPhrase shortens the online shopping process by not requiring customers to share sensitive payment information with multiple websites. Customers can type their PayPhrase into a button on the product page, and click to preview the total cost of the order, including shipping and tax.

Customers can skip steps such as "Add to cart," "Proceed to checkout," by using their PayPhrase information.

"PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online," said Matt Williams, General Manager, Amazon PayPhrase (Matt’s PayPhrase is "good to go").

"We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases."

Merchants can accept PayPhrase orders by using Checkout by Amazon, which automatically supports PayPhrase. Parents can use PayPhrase to set up an online allowance for their kids and approve each order via email, mobile phone or text alerts.

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There are 6 Comments. Add Yours.

Guest
October 29, 2009 at 12:35 pm

I found this “feature” on my Amazon acct today and immediately emailed them:

Will you please immediately deactivate PayPhrase for my account.
I refuse to be held responsible for any purchase made using any Payphrase.
Please do not issue any “pre-assigned” anything on my account, ever.
Please do not make any changes to the security of my account, personal, and financial information security without notifying me in advance and making any change an “opt-in” and not an “opt-out”.
What are you people thinking?
- Guest
  November 1, 2009 at 4:37 am
  
  Hey !! I recognize you, aren’t you “scared witless” writing the same damn thing on all the blogs.. Nice Job you got there buddy ! Keep up the s***ty work !! Bt i am sure ppl don’t need ignorant opinion..iLike PayPhrase
- Guest
  February 2, 2010 at 6:59 pm
  
  Ignorant fool
Yevgeniy
October 30, 2009 at 4:06 pm

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Jeremy Tam
November 18, 2009 at 2:41 am

Does this feature also works for customer from Asia? The local provider we are using here in China and Hong Kong also offer something in similar.
Guest
February 2, 2010 at 6:58 pm

Ummm, in regards to the post before this. Amazon does not automatically assign you anything, you have to go through the sign up process for payphrase before you can use it. I’m sure that even despite the fact that amazon doesnt change things in your personal profile or sign you up automatically for anything without you permission that they are still going to get tons of email from ignorant people who don’t read directions or understand how amazon works.