Amazon Has Record Holiday Season

    December 27, 2004

Amazon has finished its busiest holiday season ever during which time it set a single-day record with more than 2.8 million units ordered, or 32 items per second, worldwide.

Additionally, even while its books business set a new Thanksgiving Weekend record, consumer electronics sales surpassed book sales on that weekend and was Amazon’s largest sales category for the first time.

“We are extremely grateful to our customers,” said Jeff Bezos, founder and CEO of “On behalf of employees around the globe, we wish everyone happy holidays and best wishes for the coming year.”

Worldwide 2004 Holiday Facts

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— On the peak day this season, Amazon’s worldwide fulfillment network shipped over two million units.

— shipped to 217 countries and delivered over 100,000 shipments to overseas US military personnel at APO/FPO addresses.

— More than half a million gift certificates were ordered between November 25th and December 24th 2004.

— shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

— One of’s most remote shipments was the CD “The Mountain” (Del McCoury and Steve Earle) to Arctic Village, Alaska. 2004 Holiday Facts ( only)

— The “Holiday Shoppers” feature, which tracked the estimated number of visitors at during the prior 60 minutes, topped 700,000.

— The Jewelry & Watches store sold more than one watch per minute since November 25.

— The Music store broke a new sales record, selling more than one million units per week for two consecutive weeks in December.

— The DVD category capped off the year by breaking the one week order record (for the week ending December 12), and by setting a single title one day order record of over 13,000 units of “Lord of the Rings, Return of the King Extended Edition” on December 14.

— The last order placed on December 23rd in time for Christmas delivery contained “Is This It” by The Strokes and Yu-Gi-Oh!-The Movie. It was delivered to Sammamish, Washington on December 24th.

— Compared with 2003, the standard shipping deadline was extended two days from December 18 to December 20.

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