Last year, Amazon got into the digital currency game with Amazon Coins. Exclusive to Kindle devices, Amazon Coins were an easy way for consumers to buy apps and games on the Amazon Appstore. Now the digital currency is making its way to all Android devices.
Amazon announced this morning that Amazon Coins are now available to all Android device users in the US, UK and Germany. That means those who use the Amazon Appstore for Android can now buy apps and games using Amazon's own digital currency instead of real money.
“Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games,” said Mike George, Vice President, Amazon Appstore and Games. “Because customers can earn Coins when they buy apps in Amazon's Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”
Developers need not be concerned by the introduction of Amazon Coins on Android. They will still get the usual 70 percent cut that they would get if the consumer bought their app with real money. In fact, Amazon feels the addition of Amazon Coins to Android will attract more developers to their platform which means more developers making content for its Kindle ecosystem.
If you want to learn more about Amazon Coins and how it can benefit you as a developer, check out this blog post.
Image via Amazon