Amazon CEO Apologizes For Kindle Delays

    March 21, 2008
  CEO, Jeff Bezos has issued an apology on Amazon’s home page for failing to ships its Kindle electronic book reader on time.

Jeff Bezos, CEOJeff Bezos, CEO
(Photo Credit: Wikipedia)

In the apology letter to customers Bezos wrote," We sold out in the first 5.5 hours and have been scrambling to increase our manufacturing capacity ever since. We’ve been shipping on a first-come, first-served basis, but many customers have had to wait as long as six weeks after ordering."

The Kindle is Amazon’s first entry into manufacturing its own consumer electronics hardware and some in the industry say the company was not prepared to deal with production problems when it put the device on sale.

Amazon has been secretive about the number of Kindle units it has sold and has declined to release any information, causing speculation that it is trying to create the perception of high demand.

The apology letter continues, "We hope to be able to announce to you within the next few weeks that we’re back in stock and that when you order a Kindle, we’ll ship it to you that very same day. That’s our goal: order today, and we ship today. Until then, customers can order now, and they’ll be first in line."