Amazon CEO Apologizes For Kindle Delays

Customers waiting six weeks

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[ Technology]

Amazon.com CEO, Jeff Bezos has issued an apology on Amazon’s home page for failing to ships its Kindle electronic book reader on time.

Jeff Bezos, Amazon.com CEOJeff Bezos, Amazon.com CEO
(Photo Credit: Wikipedia)

In the apology letter to customers Bezos wrote," We sold out in the first 5.5 hours and have been scrambling to increase our manufacturing capacity ever since. We’ve been shipping on a first-come, first-served basis, but many customers have had to wait as long as six weeks after ordering."

The Kindle is Amazon’s first entry into manufacturing its own consumer electronics hardware and some in the industry say the company was not prepared to deal with production problems when it put the device on sale.

Amazon has been secretive about the number of Kindle units it has sold and has declined to release any information, causing speculation that it is trying to create the perception of high demand.

The apology letter continues, "We hope to be able to announce to you within the next few weeks that we’re back in stock and that when you order a Kindle, we’ll ship it to you that very same day. That’s our goal: order today, and we ship today. Until then, customers can order now, and they’ll be first in line."


Amazon CEO Apologizes For Kindle Delays
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  • Rob Pace

    I bought my kindle in November 2007, and received it the first week of January.

    Simply going to the message boards and so forth shows that there are tons of people waiting for Kindle’s, so the demand is definitely not hype, it actually exists.

    I know that I had a lot of patience, although I was frustrated as were alot of people.  It’s a great device and I love it, so in hindsight it was worth buying.  Kindle Customer service was excellent, especially in comparison to Amazon’s normal outsourced foreign customer service.  I received four free books from them, which was a $40 value, and was definitely the right thing to do.


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