Amazon Announces Winner Of TV Ad Contest

Wins $20,000 in gift cards

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[ Technology]

Amazon.com has announced the winner of its "Your Amazon Ad Contest" its first national competition for the best customer-created television commercial.

Angela Kohler, of Los Angles, was voted the winner by the company as well as Amazon customers. Kohler will receive $20,000 in Amazon gift cards along with a trip for two to the 15th Annual Gen Art Film Festival in New York City next April where her commercial will be screened.

"We were extremely pleased with the level of creativity of all of our customers in this competition, but especially so with Angela Kohler’s ‘Kindlicious,’" said Steve Shure, vice president of global marketing.

"We anticipated great submissions because we know our customers to be very creative and passionate. Kohler’s entry was an example of how our customers tend to exceed even our highest expectations."

Kohler has been a photographer for the past eight years. The "Kindlicious" video is a stop-motion animation and film production. Kohler and her boyfriend Ithyle Griffiths teamed up with friends Sharon Williams, Rachel DeSimone and Annie Little. They spent seven hours moving the scene to compile 300 frames. After it was finished, Griffiths wrote the music and Little wrote the lyrics.

Runners-up in order of customer ranking are as follows:

Second Place – Gary E. Irwin, Philadelphia, Pa., for "Wish List"
Third Place – Dian Sananikone, Marietta, Ga., for "Proceed to a Better Life"
Fourth Place – David Keenan, Hacienda Heights, Calif., for "Not Available"
Fifth Place – Andy Basore, Brooklyn, N.Y., for "Paper Amazon"

Amazon Announces Winner Of TV Ad Contest
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  • Guest

    That was a very cool commercial! And the fact that the song was written for the video really sends it home. The tune sorta reminds me of a lighter Dresdon Dolls. Clearly, they deserved the first place.

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