Amazon announced that it has reached an agreement to acquire digital comic company comiXology. The site lets you buy and/or subscribe to digital comic books. It also offers a free comics section.
It's not hard to see why Amazon would be interested in owning it. Though the company has certainly turned into a juggernaut with its tentacles in many different spaces, it's still also a place to buy books as it has been historically.
“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” said David Steinberger, co-founder and CEO of comiXology. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”
“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”
Steinberger says in a note on the site:
More than seven years ago, John D. Roberts, Peter Jaffe, and I set out to connect people to comic books and graphic novels they’d love, and we’re so excited about how far we’ve come. Thanks to the books we are privileged to present and the platform we created, there’s access to more diverse content than ever, allowing all readers to enter the amazing world of comics.
We have long had the goal of making every person on the planet a comics fan. With Amazon’s help, this crazy goal is more possible than ever before. With the Kindle, Amazon has shown a passion for reinventing the reading experience, just like comiXology has shown for comics and graphic novels.
ComiXology will retain its identity as an Amazon subsidiary and we’re not anywhere near done “taking comics further.” We are confident that – with Amazon by our side, who shares our desire for innovation and a relentless focus on customers – we’ve only just begun.
The site has been around for about seven years. It's based in New York, where it will remain. The acquisition is expected to close in the second quarter.
In other Amazon news, they're working on their 8th-generation model for Amazon Prime Air drones.
Image via comiXology