A new viral video for Marc Webb’s The Amazing Spider-Man has begun to float around the Internet. The video features Capt. Stacy, played by Denis Leary, discussing his thoughts on “Spider-Man” and what you should do if you spot him. It appears as though the video originated from WebbedMenace.com, a viral site put together by Columbia Pictures. The site even features a way for individuals to post sightings for the webbed menace: “It’s time to end this masked hooligan’s reign and shine a light on the shadows of vigilantism. You can help by sharing your sighting!”
The film stars Andrew Garfield, Emma Stone, Denis Leary, Rhys Ifans, Martin Sheen and Sally Field. Below you’ll find the official synopsis of the film along with the viral video:
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Conners (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
“The Amazing Spider-Man” arrives in theaters on July 3rd
What do you think of this “viral marketing” trend we’re seeing for movies? Tell us your thoughts in the comment field below.