Alexander Wang And H&M Establish PartnershipBy: Daryl Nelson - April 13, 2014
The store H&M has always been known for offering inexpensive, yet stylish fashion apparel for those who like a little hipness in their clothing, so when Margareta van den Bosch, H&M’s creative advisor, announced the store will be partnering with famed fashion designer Alexander Wang, die hard customers of the store probably jumped for joy.
Wang started to get noticed around 2007 when he put together his first New York City fashion show to stellar reviews, and today, his slick urban styled clothing are in stores all around the globe, including places like Neiman Marcus, Browns, and Bergdorf Goodman.
Van den Bosch said H&M decided to work with Wang because his clothes have a certain versatility to them, and they can be worn by people of all ages.
“We’ve always liked Alexander’s designs. He’s very contemporary,” she said. “It’s very young, but it’s also things that can be worn by any age because of his influences in tailoring and sport. He’s very much today.”
Although the 30-year-old San Francisco native is keeping his H&M designs under wraps until release, he wants to bring something new to the designer and clothing store pairing, since that type of collaboration has been done so many times.
“The idea of collaboration isn’t new anymore, they’ve been done from all angles,” said Wang. “When they approached me, I wanted to do something different. It will be a new take on a lifestyle offering. It’s a little early [to discuss it], but it’s a completely new take on how they do collaborations.”
In addition, Wang said that H&M is the ideal store to design for, since the chain has no problem going outside of the box to please its customers, and he’s excited the store will provide him with an even wider audience.
“I am very honored to be a part of H&M’s designer collaborations,” he said. “The work with their team is an exciting fun process. They are very open to pushing boundries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
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