According to Loeb, "We hope people are watching the show. We don't focus too much on where ratings are. That's a network thing. We're putting out a terrific show. Here's the good news: By all indications, everyone is talking about what happened last [week]. We know that Captain America is an astonishingly good movie. Hopefully, you come out of that movie, even if you've never seen S.H.I.E.L.D., you're scratching your head going, "Isn't there a television show that's about this?" Even if half the people are as mind blown as you are, it seems like there's going to be a lot of what used to be called "watercooler talk" about this show, and that's a good thing."
Though the interlocking storyline between Agents of S.H.I.E.L.D and Captain America: The Winter Soldier may appear to flow effortlessly, Jeffrey Bell explained that a high level of collaboration was needed to achieve the coherent result.
"What's wonderful is the Marvel movie universe is letting us play in their world. We talked with them at the beginning of what we wanted to do, which Marvel characters we wanted to tie in. They created this universe, so we've been talking about it with them the whole time." Bell said before adding, "It was also why we knew from the beginning that what the movie reveals is Hydra is everywhere. If that were true, that meant it had to be true on our crew as well. It was exciting for us that, oh my God, we have a giant secret that we're keeping all season! But it was also hard that there was a snake in the grass that we had to build in and keep that secret the whole season."
— Agents of SHIELD (@AgentsofSHIELD) April 9, 2014
It gets...SO much crazier next week. You'll see. #AgentsofSHIELD
— Patton Oswalt (@pattonoswalt) April 9, 2014
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