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AdWords-Related Schoemaker Suit Settled

But Google may still get dragged in

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Not too long ago, quite a mess came into being as Jeremy Schoemaker sued Keyen Farrell for his (alleged) misuse of Google AdWords.  Farrell countersued, claiming defamation.  Now, Farrell’s withdrawn his lawsuits and reached a settlement with Schoemaker, but things might actually escalate rather than go back to normal. 

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The truly odd thing about this situation was that Farrell worked as a Google AdWords account specialist.  So if, as Schoemaker accused, Farrell was posting advertisements that infringed on the ShoeMoney trademark, his behavior is rather hard to excuse.

Moreover, it’s difficult not to think about what sort of responsibility for the problem Google itself should or shouldn’t bear.  And that’s where a juicy-if-true bit of gossip enters the equation.  Barry Schwartz writes, "[T]here is a rumor that Farrells agreed to legally testify against Google, if Schoemaker decides to take Google to court."

Also, Schwartz heard that the settlement involves Farrell paying $150,000 to the ShoeMoney Media Group.  So it seems reasonable to believe that any lawsuit Schoemarker brings against Google would name an equal or greater amount.

This will bear watching.  We’ll be sure to report any updates.

Sure, enough, UPDATE: Per the comment from J. Scott Paul below, it seems that the rumors were incorrect.

AdWords-Related Schoemaker Suit Settled
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  • J. Scott Paul

    Your speculation about rumors published on Search Engine Land earlier today is incorrect.
    That article, written by Barry Schwartz, has been edited to delete the incorrect rumors that were attributed to an anonymous source.
    Before editing the article to delete the rumors, Mr. Schwartz acknowledged in a postscript to the article that the rumors were indeed incorrect. This occurred after he talked to the attorney representing Shoemoney and me, the attorney for Keyen Farrell.
    Please correct your article immediately.
    J. Scott Paul
    McGrath North Mullin & Kratz, Pc, LLO.
    1601 Dodge
    Omaha, Ne.
    68102

  • Guest

    this guy is a total douche!! it’s all about $$$ for this fraud a-hole!!!

    • Gillie

      i agree.This is so true ….

  • http://www.atlantadentalcenter.com Atlanta Dentist

    Weird law suit, I don’t get it!

  • http://www.TropicalHandicrafts.info Jeremy Tropic

    That guy definitely gets it..

  • http://www.seattleokay.com Steve

    See, should Google be named in the lawsuit is really the issue I think. Yes, the guy should be sued for infringing on a trademarked or copyrighted name, but Google?

    If there is a system that Google uses to help prevent this type of infringement/fraud then I think so, but if there isn’t, the best that could come from this is Google to setup a system in the future to handle trademarked and copyrighted words, and probably would allow the advertisers to submit them to Google.

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