AdWords: Placement Performance Report

    June 12, 2007

Webmaster World reported the first ever unveiling of Google AdWords’ Placement Performance Report.

However, at Marketing Pilgrim, Jeremy Luebke informs that Google will officially release the ‘Placement Performance’ report for all its AdWords advertisers as of today.

The press release said:

“In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites. With these reports, advertisers have much more visibility into their contextually targeted advertising spend and are able to leverage the information to more effectively optimize their campaigns and meet their objectives. Designed in response to advertisers’ requests, Placement Performance reports offer advertisers both increased transparency and greater control over their contextual advertising, which ultimately leads to more relevant ads for users.”

Simultaneously, if your site has high PPC terms you can anticipate high returns as and when advertisers "you as a good source of traffic".

Google AdWords’ writes, “Now with the Placement Performance report, you can gain greater transparency about your campaigns’ performance on the content network for the first time. This report is intended as a tool for you to make informed decisions on improving your campaign’s return on investment.”

To create a Placement Performance report, follow simple instructions given in the AdWords help center.