Advertising 2.0 Whitepaper
I haven’t read this yet, but after a quick scan it sure looks interesting.
Paul Beelen has written a whitepaper on Advertising 2.0. It looks at the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet. Hmmm, sounds familliar!
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.