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What do you get when you put the advertising industry, NSA security technology, and Google together? Dave.tv, which promises to extend advertising beyond just before and after online video clips.

From ThreadWatch:

In other words, right now the inventory for video ads is limited to two spots per video-one before and one after. But imagine if a computer could identify when somebody said “shampoo” or “burger” across millions of videos, and you could insert a text ad for Prell or Wendy’s along with a clickable logo graphic next to the video when those words are spoken.

This is done by what the company calls “audio keywording,” a technology that uses the same technology used by Homeland Security to monitor telephone chatter to place clickable ads next to content as it is mentioned in the video.

Dave.tv CEO Rex Wong, formerly of AdSense technology supplier Applied Semantics, thinks it will be a great way to monetize not only mainstream content, but also user-generated content.

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