Advertisers Want More Data from Cables Ads
ClickZ reports the rise of online advertising is causing marketers to demand better data from cable networks.
Many advertisers are pushing cable networks to provide more detailed demographic data about their viewers, to keep up with the level of data available for online ad buys.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.