Advertisers Say TV Ads on Life Support
ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.
Even better, it will likely soon begin hemorrhaging dollars to interactive and other channels. What does this mean? We’re entering the golden age of experimentation. This will include a lot of dollars going toward interactive and word of mouth marketing. Reading this study is like standing under a giant pinata that just exploded with enough candy to go around for all of us.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.