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ad:tech Chicago 2006 – Day One Roundup

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The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Link Building
Big Brands and Podcasting
Warm and Cozy SEO

Also, Carlen Lea Lesser covered: “Managing Ultra-Complex Search Campaigns

In the morning I had the chance to briefly meet keynote speaker, Fay Ferguson and chat a bit with fellow ad:tech blogger David Berkowitz of 360i and contributor to Media Post Search Insider. I also had a most enjoyable conversation with Mickey Alam Kahn, Senior Editor of DMNews.

Later in the day I bumped into Dr. Amanda Watlington, my partner in crime on the DMA Search Engine Marketing Council blog and fellow speaker at the DMA06 Annual conference. We’ll be presenting with Stephan Spencer of Netconcepts about blogs, RSS and podcasts.

A shorn Greg Jarboe and I attended several sessions together in the morning. I should have taken a photo as Greg looks good in a crew cut and a short beard. Greg tells me SEO PR has something exciting in store in the next few weeks or months. I’m pretty sure I know what it is already, but I’ll let him tell me officially.

While working on translating my garbled notes from a session into a comprehensible blog post, I received a comment from Frank Gruber saying that we should connect here at the conference. I did not know he was attending. I replied that I was in the press room. Turns out, so was Frank! He’s here helping cover the conference for iMedia Connection. Frank walked over and we had a great talk about some of the exciting things he’s doing here in Chicago to connect web 2.0 companies and people.

I had a brief opportunity to walk the exhibit hall in the morning and then again at the end of the day when there was a party hosted by CIMA and BlueLithium. I had the chance to meet Don Knox, VP of ad:tech and it was interesting when we met that he recognized me from reading Online Marketing Blog. I think that’s pretty cool actually.

CIMA also sponsored a nice get together at Fulton’s on the River, which is a huge seafood restaurant. Lots of sushi and a huge spread of other delectables was available as well as abundant libations. There I had some very interesting conversations with companies big and small before heading back to my hotel.

Deciding not to eat anything at the CIMA event, I did decide to check out Don Shula’s restaurant in my Hotel before closing down for the day and had an excellent, but not wisely chosen due to the time of day, dinner. This kind of eating schedule blows away my “SEO is like weight loss” idea.

Day two of ad:tech Chicago for Online Marketing Blog will include a session on social media with P&G and MySpace and to hear Bryan Eisenberg talk about persuasion architecture and his new book, “Waiting for Your Cat to Bark.”

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

ad:tech Chicago 2006 – Day One Roundup
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer


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