AdSense Video Units Get The Axe

Google cites lack of impact

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Here’s a bit of bad news for anyone using AdSense video units: there simply aren’t enough of you, and as a result, Google plans to stop pursuing the monetization option.  The company’s left individuals about one month to land on another strategy. 

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Yes, starting today, publishers can no longer sign up for a combination of embedded YouTube videos and text ads, and at the end of April, all of the existing stuff will revert to a series of standard clip players.

A post on the Inside AdSense blog explained, "After reviewing our AdSense video units feature . . . we’ve found that it hasn’t had the impact we had hoped for.  As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites."

Which is fair enough from a couple of angles – Google’s under no obligation to pursue this particular approach to advertising.  Also, it’s not as if the search giant doesn’t offer plenty of alternatives.

The news is a little troubling in the face of yesterday’s layoff announcement, though.  If it looks like Google’s backpedaling too much due to the recession, stockholders might lose confidence.  A greater sense of unease could spread through the whole search and advertising industry, too.

The Inside AdSense post stated, "We appreciate your patience and understanding as we continue to develop our products."

AdSense Video Units Get The Axe
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  • Joseph

    It didn’t convert well for me, like most people, I can see why they are pulling the plug…

    They still have the “youtube partner program” and they also have that ‘downloadable” service in beta as well on youtube, so there are still plenty of other ways to make money with youtube.

    Anyhow, Nice Article.

    Thank you !


  • http://investoolsreviews.blogspot.com/ Christian

    It’s not that people didn’t click to watch the youtube videos, but hardly anyone ever clicked the ads. Why would you want to stop the video to got to some spam site anyways?

  • http://www.xenite.org/ Michael Martinez

    I’ve been getting great conversions. I only wish I had set up the Video Units sooner. They now account for 1/3 of my AdSense revenues and I’ve only got them on a handful of pages.

    The only good news in this decision for me is that I’ll be able to replace the AdSense Units (in most cases, at least) with targeted YouTube content but I’ll have to figure out a way to replace the lost revenues without diminishing my visitors’ experiences.

    They LOVED those videos.

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