AdSense Referrals? AdWords Pay Per Action? Not Anymore

    July 1, 2008
    WebProNews Staff

Google has decided to shut down its AdSense Referrals program effective the last week of August.

The arrival of the Google Affiliate Network, aka a rebranded Performics product, represents the search advertising company’s newest area of focus. Such a shift apparently means moving resources from elsewhere, with the AdSense Referral program a casualty.

Google announced the retirement of AdSense Referrals on the Inside AdSense blog, pegging an end date for the last week of August. They are promoting the Affiliate Network as a replacement, or AdSense itself if a site has less than three AdSense units on a page.

Site publishers will want to make sure they have all of their referral reports stored away safely, and that referral code gets removed before the end of the program.

Google also disclosed the end of the Pay Per Action beta, again with the Affiliate Network suggested as a replacement product for advertisers. They also recommended their Conversion Optimizer as a way to manage those cost per acquisition ads placed on Google’s networks.