AdSense 60 To 70 Percent Better For Yahoo

    April 13, 2008
    WebProNews Staff

That limited two-week trial of AdSense for Search showing up in some Yahoo search results could be painful for Yahoo to see.

Google and Yahoo tread a fine line over the involvement of the dominant search advertising company with Microsoft’s desired takeover target, Yahoo. An announced test of AdSense for Search from Google in a thin slice of Yahoo’s search pages was a necessarily limited effort.

Microsoft promptly complained of Google’s involvement. To Microsoft, any tie-up that would hand all of Yahoo’s paid search to Google puts over 90 percent of the search ad market in Google’s lap, Microsoft’s general counsel Brad Smith observed.

Google’s appeal to Yahoo, said the New York Times, comes from the vastly greater return Google’s ads may provide. “By Yahoo