Adobe Announces A Bunch Of New Marketing FeaturesBy: Chris Crum - May 14, 2014
Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion in revenue in 2013.
First, Adobe announced Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud. This is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies such as Google DDM, Microsoft Dynamics CRM and Tableau. It integrates additional data sources, and enhances the master marketing profile, Adobe says, adding that Exchange is moving from beta to general availability this week, and hosts more than 150 apps.
More on Marketing Cloud Exchange here.
Next, Adobe announced new capabilities for Adobe Analytics. These include a live stream of event data, including real-time data from Adobe Target, Adobe Social and Adobe Media Optimizer, as well as predictive analytics, a unified segment builder, mobile app analytics, and support for Apple iBeacon.
“The Adobe Marketing Cloud is the most integrated set of marketing solutions, and it all centers on industry-leading analytics that is second to none,” said Bill Ingram, vice president of Adobe Social and Adobe Analytics, Adobe. “Today’s news takes the power of Adobe Analytics to a new level, with predictive capabilities and mobile functionality that ensure marketers can maximize both impact and revenue.”
Then, Adobe announced a new release of Adobe Media Optimizer, which includes next-gen predictive modeling algorithms, unified campaign analysis, extended audience reach, real-time campaign management, and retail advertising optimization.
Finally, the company announced Communities for Learning as part of Adobe Experience Manager. This is described as a new SaaS offering for creating social communities designed around social learning and field/channel enablement, “providing a simple way for marketers and subject matter experts to publish educational content to a community, facilitate knowledge exchange, and measure results.”
Adobe shared these stats about its digital marketing business: 460 billion dynamic campaign assets delivered annually; 18 trillion transaction annually; 2 trillion mobile analytics transactions annually; 27 Petabytes of data managed annually; 2/3 of Fortune 50 companies use the Adobe Marketing Cloud including: 17 of top 20 internet retailers; 5 of top 5 global auto manufacturers; 5 of top 5 media companies; 9 of top 10 commercial banks; 5 of top 5 North American airlines.
Images via Adobe