Today, Adobe announced updates to AdLens, its cloud-based media optimization offering. It now comes with "seamless" data integration with Adobe SiteCatalyst, and as well as integration with Adobe AudienceManager for segmentation.
With the SiteCatalyst integration, users can tap into data sets for ad optimization, analysis and reporting in real time.
"With simple deployment, SiteCatalyst customers can now achieve media optimization gains and get a complete view of how their digital ads are performing," Adobe says. "This native integration allows SiteCatalyst customers to quickly deploy AdLens with minimal effort and no manual integration or cumbersome data feeds."
David Karnstedt, SVP, Media and Advertising Solutions for Adobe's Digital Marketing Business, sayd, “Marketers have several challenges when it comes to allocating advertising dollars and showing ROI across channels. Now, with an unprecedented level of campaign analytics and insight across different media, Adobe AdLens enables marketers to accomplish more in less time by using the most comprehensive digital advertising platform available.”
AdLens builds on its Facebook Ads API integration (which got it into Facebook's PMD program) with official access to the Facebook Exchange, which lets marketers buy ads on Facebook via real-time bidding.
With AudienceManager integration, AdLens can access all major display inventory sources including online videos and banners.