Adify Tapped By Cox In $300 Million Deal
Cox Enterprises acquired advertising management tool maker Adify, which recently partnered with Six Apart to provide that company’s ad platform with its back-end services.
Interesting development for Six Apart, we think. A week ago, they were dealing with Adify, one of a number of small blog ad services providers. Now when Chris Alden and company try to reach Adify’s Russ Fradin, they will be talking with Cox Enterprises’ latest acquisition.
“As Adify began raising our third round of financing to fund our expansion, Cox Enterprises expressed interest in acquiring us,” Fradin said on the Adify blog. “Although Adify was not seeking an acquirer, Cox