AdBrite And Behavioral Targeting

Ad network AdBrite has announced the addition of behavioral targeting to its ads.

As ClickZ reports AdBrite will be

“using cookie-based behavioral data to fine tune targeting on demographics rather than on purchase likelihoodthe company will do this by assigning individual Web users a probable age and gender based on their recent Web activity within its network. That data is supplemented with race and income information it gets by marrying U.S. census information to IP-based geographical information. Additional site-based user data comes from comScore.”

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.