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The Ad Council, the noprofit behind such memorable public service campaigns like Smokey the Bear, have started a blog called Adlibbing.

The blog takes readers behind the scenes of public service campaigns. (Disclaimer – I had multiple meetings with the Ad Council re. their blog but was not involved with this project)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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